Privacy Policy

1. Information we collect and why

• Account and Moochi profile: your chosen account/Moochi nickname, sign-in credentials, optional email address, age and gender selections, dietary preferences, and pet progress. Moochi names are nicknames for the app; we do not require a person's real name. We use these details to manage accounts, personalize gameplay, and provide account support and password recovery.
• Meal photos and results: photos you submit, recognized food and ingredient labels, meal dates, and related game rewards and history. These records are associated with your account so we can show your history and support recommendations and challenges.
• In-app friends: Moochi nicknames, friend requests, and accepted friend relationships support finding and visiting Moochi figures. The app does not access your phone's address book and does not provide a chat or public photo feed.
• Usage and support: sign-in/session activity, app interactions, game progress, feedback, and information you send us when asking for help. We use this information to operate, troubleshoot, and improve the service.
• Purchase and technical information: purchase/transaction identifiers, device or installation identifiers, app and operating-system details, diagnostic or crash information, and network information may be processed by the app's purchase components and service providers for functionality, transaction handling, and diagnostics. Unity's purchase service may process an approximate region derived from network information; the app does not request precise GPS location. We do not receive your full payment-card details.

LittleMoochi is advertising-free. We do not sell your information or use it for targeted advertising.

2. How food photos are processed with AI

When you submit a meal photo, it is uploaded to our backend. We prepare a resized copy, remove embedded image metadata such as EXIF from that copy, and send it over an encrypted connection to Anthropic's Claude Haiku API to identify food and ingredients. We do not include your account name, email, age, gender, or friend list in the AI request. Anything visible in the photo itself is still part of the image sent for processing.

The AI returns food and ingredient labels, which our backend checks and uses to generate the game's food-group icons and rewards. The app is not an open-ended AI chat. AI recognition can make mistakes; it is not a calorie measurement, medical diagnosis, or reliable way to check allergens.

Please photograph food only. Avoid including faces, documents, addresses, or other personal details. Parents and guardians should help children choose suitable food photos. To report an inappropriate or incorrect result, contact littlemoochi@gmail.com.

Our production food-recognition provider is Anthropic. Anthropic states that commercial API inputs and outputs are not used to train its models by default. Its standard API retention policy deletes inputs and outputs within 30 days, subject to exceptions such as legal obligations and usage-policy enforcement. This is not a zero-retention service. Anthropic's retention is separate from LittleMoochi's meal-history storage.

3. When information is disclosed

We use service providers to operate LittleMoochi:

• Amazon Web Services: application hosting, databases, and storage of meal photos and other service data, including Amazon S3. See AWS's privacy notice.
• Anthropic: AI food and ingredient recognition as described above. See Anthropic's privacy policy.
• Unity, Apple, and Google: app distribution, in-app purchase processing, and related technical services. Their components may process identifiers, transactions, and diagnostics. See Unity's privacy policy, Apple's privacy information, and Google's privacy policy.

Service-provider processing is different from publicly sharing a meal photo. LittleMoochi does not publish your meal photos to a public feed.

We may also disclose information when required by law, to protect rights and safety, or to investigate fraud or misuse. If ownership of the business changes, we will provide notice of changes affecting your information and obtain consent where required.

4. Security and processing location

Our website and the version 2.7 app builds use HTTPS. Older installed app versions may still use a legacy HTTP connection; update to the latest release when it becomes available. We restrict access to backend systems and service credentials. No internet service can guarantee absolute security.

Our backend is hosted in the United States. Information may be processed in the United States and other locations where our service providers operate, where privacy laws may differ from those in your country. You can contact us about international processing and applicable protections.

5. How long information is kept

Our meal-photo retention limit is three years from upload or an earlier user request for deletion, whichever comes first. Photos are stored to support your meal history. This limit covers the meal-photo copies we control in Amazon S3 and our application image cache.

Account and gameplay records are used to provide your account and history. You can request deletion of the account and its associated records, or request deletion of particular photos without deleting the account. A request is not an instant deletion event: we first verify that it comes from the account owner or an authorized parent or guardian and then process it.

Limited records may need to be retained for legal obligations, transaction records, fraud prevention, or security. If an exception affects your request, we will explain it. Backup copies may require separate deletion processing. Copies already processed by an external provider are subject to that provider's retention terms, including Anthropic's terms described above.

6. Request account or photo deletion

1. Tell us your account/Moochi nickname and, if you provided one, the email address associated with the account. Do not send your password.
2. Say whether you want to delete your entire account and associated data, all meal photos, or specific photos. For specific photos, include their approximate meal dates.
3. If you are a parent or guardian, state that you are requesting on behalf of your child. We may ask for limited additional information to verify your authority before acting.

An account-deletion request covers the account/profile, meal records and photos, Moochi progress, in-app friend relationships, and associated active sessions. Photo deletion requests cover the selected photos in our cloud storage and application image cache and their associated meal records. We will confirm completion or explain any applicable retention exception. Uninstalling the app alone does not delete server-side data.

7. Parents and children

LittleMoochi is intended to help families build healthy eating habits. Parents and guardians should supervise account setup and food-photo submissions. We do not require a child to provide a real name or more information than is reasonably needed for the service.

Parents and guardians may ask to review or correct their child's information, stop further collection, or delete the child's account and photos by contacting us. If you believe information about a child was provided without the required authorization, please contact us so we can investigate and address it. We seek to comply with applicable children's privacy requirements, including COPPA; this policy does not replace any parental consent required by law.

8. Your privacy rights

Depending on your location and applicable law, you may have rights to know what information we hold and how we use it, access a copy, correct it, request deletion, or restrict or object to processing. EEA residents may also have data-portability rights and the right to complain to a supervisory authority. California residents may request information about collection and disclosure and exercise applicable rights without unlawful discrimination, including through an authorized agent.

Send requests to littlemoochi@gmail.com. We may verify the requester's identity or authority using only information reasonably needed for that purpose. We will handle requests subject to applicable law and explain any permitted limitation.

9. Changes and contact

We may update this policy as the service changes. The date at the top shows the latest revision. We will provide any additional notice or obtain consent required for material changes.

For privacy questions, requests, or concerns, contact HYPERONE LLC / LittleMoochi at littlemoochi@gmail.com.